B–ON announces executive leadership transition

Min Read
October 24, 2023

B–ON, the global clean mobility provider, has today announced a significant executive leadership transition. Co-founder and President Bruno Lambert has been promoted to CEO by the Board of Directors as Stefan Krause steps down from a daily operational role to assume a new senior strategic advisory position within the company.

In his new role as CEO, Bruno will spearhead the next phase of the team’s development, including the announcement and unveiling of B–ON’s new generation of all-electric vehicles, the first of which will be on display in prototype form at the Japan Mobility Show later this week.

The driving force behind B–ON’s inception in 2020, Bruno previously served as Chief Executive for automakers Borgward and Iconiq/NWTN, and President of manufacturing giant Magna Steyr’s Asia division, developing a strong understanding of the electric vehicle (EV) landscape as well as essential partnerships with key players in China and Asia. At B–ON, he held the dual roles of COO and President prior to his appointment as CEO, developing an unparalleled understanding of the company’s technology and capabilities.

Bruno Lambert, CEO of B–ON said: “I am deeply honored by the trust the Board has placed in me and I want to thank Stefan for all his contributions to our company. Empowering driver, vehicle and fleet productivity through innovative mobility solutions is at the core of our mission. As CEO I will ensure we remain true to this purpose, driving success for our commercial B2B customers and creating cleaner and smarter cities for all.”

During his tenure as CEO, Stefan Krause has played a pivotal role in forming B–ON, including the business’ initial funding and shaping of the unique commercial strategy. In his new role as a senior strategic advisor, Stefan will continue to contribute his invaluable insights and experience in the EV industry, providing strategic counsel to the leadership team to ensure a seamless transition.

Stefan Krause expressed his enthusiasm for the company's future, stating: "I am proud of what we have achieved together at B–ON. I look forward to my new role, supporting Bruno and the team as we pursue new opportunities and drive continued success for our customers, employees, and stakeholders.”

For media interviews please contact the B–ON press office using the media contacts below.

About B–ON

B–ON is a leading provider of electric vehicles, smart productivity-enhancing tools, and electric solutions for commercial fleets. With seasoned employees working together across Europe, Asia, and North America, B–ON is focused on creating SPACE in cities with Productive and all-electric commercial transportation solutions. For more information, check us out on LinkedIn or on our website at www.b-on.com.

Media Contact:

Veronica Grigoriou

PR & Communications


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